Tillo has appointed Michael Tigwell as managing director for the UK and EMEA. The July 2026 announcement adds a regional leader to the gift card and rewards business as chief executive and co-founder Alex Preece focuses on its continued expansion in the United States.

Tigwell joins from employee benefits and rewards provider Benefex, where he spent eight years in senior roles including chief customer officer and chief operating officer. Tillo said he helped lead the business during a period in which its workforce grew from 100 to 1,300.

His experience includes changes to operating models, international service delivery, customer retention and leadership development. He also brings direct familiarity with Tillo from having used its services while at Benefex.

Preece said the appointment reflected the need for someone who understood both the industry and the practical demands of scaling teams. Tigwell’s responsibilities center on working with the UK and EMEA organization as the company develops its regional operations.

At the time of the announcement, Tillo said its platform connected businesses with more than 4,000 brands across 40 markets and 25 currencies. It operates through an API used to distribute gift cards, incentives and rewards to customer and employee programs.