Valuedesign connects gift-card platform with The Reward Store

Valuedesign India has linked its gift-card issuance and management platform with The Reward Store, the corporate rewards business operated by Vananam Enterprise Pvt. Ltd. The arrangement, announced on August 13, 2026, gives the distribution provider another route into employee rewards, customer loyalty and sales-channel incentives. [S1] [S2] The connection brings together two parts of a corporate programme: the technology that issues and manages gift cards, and the platform through which employers or other businesses organize rewards. Valuedesign says the partnership supports issuing, distributing and tracking card use within that process. [S1] A distribution partnership across corporate programmes Valuedesign's contribution is its Gift Cards Powered by Valuedesign platform and brand network. The release describes a line-up covering more than 800 brands, with bulk issuance, digital delivery by SMS or email, API connections and reporting on distribution and use. Corporate volume discounts are included among the stated features, although no discount schedule or commercial terms are disclosed. [S1] The Reward Store provides access to several types of business programme. Its ApplaudIQ product addresses employee recognition; Rekyndl serves consumer loyalty; Paytives handles channel-partner rewards; and RedeemStack supplies the redemption catalogue and API connection. The partner's current website confirms these separate roles. [S1] [S3] This means the same gift-card infrastructure can sit behind different reasons for making a payment or reward. An employee award, a customer's points redemption and a distributor incentive have different programme rules, even when the eventual reward is a retail gift card. The integration can provide common issuance and delivery functions without making those business rules interchangeable. What the catalogue numbers represent The announcement describes The Reward Store