Virtual Incentives announced more than 100 branded electronic gift cards in Latin America in June 2021. The expansion added choices in Argentina, Chile, Colombia, Peru and Uruguay, following the company's Brazil announcement the previous month.

The cards were available through the provider's rewards and payments API. Virtual Incentives said the localised catalogue could be used for promotions, market research incentives, employee recognition and consumer loyalty programmes.

Brands highlighted in the announcement included Fravega, PRUNE, RAPSODIA, CHIFA Express, Adidas and Forever 21. The examples differed by country rather than representing one identical catalogue across all the markets.

The announcement extended Virtual Incentives' regional distribution offering for its platform partners, combining an API connection with more local reward options for recipients in Latin America.