Virtual Incentives launched 57 branded electronic gift cards in Brazil in May 2021, making the local rewards available through its payments API.

The company named Americanas, Submarino, Shoptime, iFood, Via Varejo, Casas Bahia, Extra, Ponto Frio, Carrefour and Netshoes among the brands included in the expansion.

Virtual Incentives described the addition as support for platforms and partners whose customers were operating in more countries. The update concerned access to Brazilian reward brands through the provider's integration, giving those programmes local gift card choices for their recipients.