Virtual Incentives appointed Alex Rogow to lead a newly formed employee engagement practice in July 2023. The team focuses on providers that embed rewards into workplace programmes.

Rogow’s responsibilities include bringing in partners, developing existing relationships, retention and product development. The company said the practice would work with engagement platforms and agencies serving employers internationally.

His previous experience includes business development, customer success and marketing roles at CashStar, Xceleration, Nexchange and Loop Commerce. He also held a leadership

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