YOUGotaGift introduced its YOÜProcess gift card processing service through a partnership with Saudi electronics and home-appliance retailer eXtra. The companies announced the relationship at Seamless Saudi in 2023.
Under the arrangement, eXtra planned a new branded gift card programme using YOUGotaGift’s technology. Customers would be able to buy and redeem cards through both online and physical retail channels.
The deal marks an expansion from YOUGotaGift’s established distribution business into processing and programme management in
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Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.