Research & Trends Analysis
Gift Card Breakage - The money left behind
What happens to gift card money that goes unspent? An investigation across 14 companies, consumer surveys, Statista data, accounting rules and academic research, with 24…
Cornell University
News mentioning Cornell University, with the latest coverage from Gift Card News.
Research & Trends Analysis
What people want when they check a gift card balance
Why do people check gift card balances? US survey data reveal demand for simpler checks, reasons balances stay unused, and the payment rules that shape the next step.