Four Pillars Gin connected its venue and online gift-card systems through Wrapped during a website upgrade, according to a customer case study dated July 14, 2025. The implementation linked two Lightspeed locations with the brand’s Shopify store. [S01]

Control after the sale

The distiller wanted reporting for liability and balances, QR-code handling in venues, scheduled sending and a recipient balance check. The case describes venue staff creating and scanning cards in Lightspeed, while customer-service staff could issue, resend and top up cards through Wrapped. [S01]

Clare Fletcher, identified as website and ecommerce manager, said the system also let the team customise customer touchpoints without relying on a developer. Online digital cards were delivered by email, with a send-to-friend option and scheduling. [S01]

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Control after the sale

Team

Workflow described

Venue staff

Create and scan gift cards in Lightspeed

Customer service

Issue, resend and top up cards

Online customer

Buy digitally and schedule delivery

Brand presentation meets an operating requirement

A gift-card experience carries a brand through several separate moments: purchase, delivery, balance checking and redemption. Consistent design helps, but customers also need the information and controls appropriate to each step.

The ability to resend a delivery or inspect a balance can be as important as the original design. It determines whether an ordinary support request is resolved by the customer-service team or becomes a technical escalation.

The case study documents those capabilities and the customer’s assessment. It does not provide measured sales growth, a reduction in support contacts or a financial return. Its strongest evidence concerns the work the teams could perform after connecting the systems.