Rockaway Records connected its online and store gift cards through Wrapped, according to a supplier case study published on August 25, 2025. Previously, cards bought in one channel could not be used in the other, leaving managers to handle manual workarounds. [1]
Published card values and an unresolved expiry statement
The retailer’s digital gift-card page, reviewed on October 19, 2026, lists thirteen AUD denominations from 25 to 500. It says cards arrive by email, work online or at its Westfield Carindale store and carry no additional processing fee. The amounts below are product choices, not measured revenue or redemption balances. [2] [3]
Rockaway Records listed digital gift-card denominations
Thirteen actual denomination options on the Australian merchant’s product page, arranged from smallest to largest.
AUD
Tap or hover for details. All values are also available in the data table.
Source
October 19, 2026 product snapshot, not sales or redemption data from the August 2025 case. The product’s three-month expiry wording is unresolved and is not validated by this chart. No purchase or redemption was attempted.
Show data tableHide data table
| Category | Face value |
|---|---|
| AUD 25 | 25 AUD |
| AUD 50 | 50 AUD |
| AUD 75 | 75 AUD |
| AUD 100 | 100 AUD |
| AUD 125 | 125 AUD |
| AUD 150 | 150 AUD |
| AUD 175 | 175 AUD |
| AUD 200 | 200 AUD |
| AUD 250 | 250 AUD |
| AUD 300 | 300 AUD |
| AUD 350 | 350 AUD |
| AUD 400 | 400 AUD |
| AUD 500 | 500 AUD |
The same product page states that cards are valid for three months. That wording was visible in the browser as well as the page HTML. The merchant’s general FAQ and terms of service did not clarify that period. This article records the published statement without treating it as a confirmed lawful expiry or replacing it with an assumed alternative. [2] [3] [4]
The ACCC’s guidance sets out a general minimum of three years for gift cards supplied or purchased from November 1, 2019, with exceptions including reloadable cards, certain promotions, employee rewards and loyalty schemes. The material reviewed did not establish whether an exception explains this product’s wording. The regulator does not pre-approve individual gift-card products, and no regulator finding about Rockaway is identified here. [5]
In the historical implementation, Wrapped linked Shopify and Lightspeed, provided a shared management dashboard and enabled branded digital cards compatible with Apple Wallet and Google Wallet. Sales manager Ryan Baker described easier use, more confident staff and increased gift-card purchases. The supplier published no percentage, transaction records or independent customer survey, leaving the commercial effect unquantified. [1]
The case illustrates why a shared balance can remove a service bottleneck when a manager previously had to intervene. The issuer’s current page adds a separate issue: customers also need clear product terms. The denomination schedule can be documented precisely even while the expiry wording and the size of the reported sales improvement remain unresolved. [1] [2] [5]
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.