Valuedesign has supplied One Plus International with a mobile customer management and prepaid payment service spanning three Thai restaurant brands. The September 17, 2026 announcement connects Baan Khanitha, Jaritjakin and Mimosa through shared membership infrastructure across four locations. A single registration supports access across brands while preserving brand-level rewards rules. It is a restaurant-group stored-value arrangement. [1] [2]
Shared account, different loyalty thresholds
All three brands award one point for each THB 100 spent. Baan Khanitha and Mimosa set Gold at 200–499 points and Platinum at 500 or more; Jaritjakin sets Gold at 50–99 and Platinum at 100 or more. Silver covers 0–199 points at the first two brands and 0–49 at Jaritjakin. These are the supplier’s published programme thresholds, not observations of how many members reached each level. [2]
Published entry thresholds for Gold and Platinum
The supplier specified different minimum point balances for the same named tiers across the three restaurant brands.
points required to enter tier
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Announcement terms dated September 17, 2026, not measured membership or spending. All three brands earn one point per THB 100; Silver is 0–199 points at Baan Khanitha and Mimosa, and 0–49 at Jaritjakin. The separate prepaid top-up bonus is not a point-earning rate.
Show data tableHide data table
| Category | Gold | Platinum |
|---|---|---|
| Baan Khanitha | 200 points required to enter tier | 500 points required to enter tier |
| Mimosa | 200 points required to enter tier | 500 points required to enter tier |
| Jaritjakin | 50 points required to enter tier | 100 points required to enter tier |
The published funding terms separately show a minimum top-up of THB 5,000 and a 10% bonus for each brand. That bonus applies to prepaid funding and does not replace the one-point-per-THB-100 earning rule. The release does not describe how a point threshold translates into a cash redemption value. [2]
Valuedesign says the common member base lets the restaurant group consolidate customer information, understand use across brands and run tailored loyalty activity. Cross-selling and increased customer lifetime value are stated business objectives; the release supplies no measured results from this deployment. [2]
The September release describes Baan Khanitha as a Thai restaurant, Jaritjakin as a modern Thai concept and Mimosa as Mediterranean. The shared infrastructure is intended to encourage visits across those concepts while retaining each brand’s own loyalty rules. [2]
Valuedesign’s Thai business offers mobile CRM services using LINE mini-app technology, alongside merchant stored-value infrastructure. Its roughly 830 Thai service locations refer to August 2025, a historical supplier footprint, rather than the four locations in this deployment. [2]
The announcement does not disclose contract value, implementation fees, prepaid balances held or expected transaction volume. The reported change is the shared service at the named restaurant group, with the funding and loyalty schedule published at announcement. [2]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.