Virtual Incentives has identified reward redemption, communication, qualification and research design as connected parts of the participant experience. Its January 16, 2025 article draws on the FARE framework and comments from Frank Kelly, the company’s market research practice lead.
The rewards discussion argues that a promised incentive loses practical value when it is difficult to claim or use. Examples include a $500 airline voucher that required extensive follow-up and a participant’s $50 retailer gift card restricted to online purchases. These are anecdotes illustrating redemption friction, not findings about every voucher or gift card product.
The company describes digital wallets, tokenized payments, virtual cards and bank deposits as possible delivery options. The relevant choice is the method and redemption access suited to the participant, with restrictions and timing made clear
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- Improving Participant Experience With FARE — virtualincentives.com
In this article
Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.