All Digital Rewards outlined four customer incentive formats in November 2018: sweepstakes, points-based loyalty, instant-win games and point-of-sale rewards. The guide connected each format with a different part of customer acquisition or continuing engagement.

Points programs let customers accumulate value through defined activity and redeem it for items such as gift cards, prepaid rewards, travel and merchandise. ADR positioned that structure for an ongoing relationship rather than a single promotional interaction.

Sweepstakes and instant-win games were presented as ways to create interest and participation. The company cited mobile scratch-card and spin-style formats as examples in which a customer could find out promptly whether they had won.

Point-of-sale incentives operated at the purchase decision. The guide described promotions that made a product or reward offer visible while the customer was shopping, linking the incentive with the transaction itself.

Across the formats, ADR recommended clear program design, relevant branding and supporting reward management technology. It described its STACK software and program services as tools for administering those campaigns, with the chosen mechanism determined by the company’s objectives and customer audience.