All Digital Rewards discussed prepaid cards as incentives within employee wellness programs in October 2023. The provider argued that reward design should consider financial wellbeing alongside physical health, with recipients able to choose how to use an eligible prepaid reward.

The article contrasted that spending flexibility with a gift card tied to a specific merchant. It suggested that a useful reward might support different employee needs rather than assume every participant wanted the same health product or activity.

ADR also linked prompt delivery to recognizing a completed wellness action while it was still relevant. These were reasons the company advanced for including prepaid rewards, rather than findings from a new controlled study.

The guidance recommended evaluating participation, engagement and other organizational measures, supplemented by employee surveys. It proposed asking whether the program encouraged healthier choices and whether recipients felt more supported financially.

The provider’s broader message was that selecting the card was only one part of wellness program design. Employers needed to connect the reward to their objectives and gather feedback on the experience before drawing conclusions about its value.