All Star compares merchandise and travel choices for company reward catalogs

All Star Incentive Marketing has compared major product categories used in company reward programs, emphasizing the role of recipient choice. Its October 2024 guide covers brand-name merchandise, company-branded items and travel or experiences.

The company presents recognizable consumer merchandise as a tangible reminder of an achievement. The appeal comes from the recipient wanting and using the product, with recognition linked to the occasion on which it was earned.

Company-branded merchandise has a different function. Items carrying an employer’s identity can reinforce a connection with the organization while also serving a practical use.