All Star Incentive Marketing has explored potential uses of artificial intelligence in employee engagement and reward administration. Its May 2024 commentary considers how analysis could help managers understand preferences and respond with more relevant recognition.

The company identifies engagement information, training needs and retention patterns as possible inputs. It argues that assistance with analysis could give HR teams more time to plan and communicate with employees.

Reward selection is a central application. The article contrasts a uniform offer with benefits that reflect an individual’s circumstances, such as time off, a hobby-related item or an opportunity for development.

All Star also raises the possibility of using performance information to identify contributions that managers might otherwise overlook.

The commentary follows the company’s earlier discussion of AI in corporate gifting. It extends that subject from selecting an item to the wider process of understanding and recognizing employees.