All Star Incentive Marketing has recommended greater personalization in holiday gifts for employees and business relationships. Its November 2022 guide considers gifting in a workplace increasingly divided between remote and on-site settings.

The company encourages buyers to account for individual interests rather than choose an identical item solely for ordering convenience. Customization can concern the product, its presentation or the experience offered.

Hybrid working is another consideration. All Star suggests gifts that help maintain a sense of connection, including experiences or interactive options that can be relevant regardless of where someone works.

The quality and usefulness of the item also reflect on the sender’s brand. The guide recommends connecting the gift with the organization’s values and the appreciation being communicated.

International programs require attention to local cultural and religious expectations. A gift that suits one recipient group may be inappropriate for another.

For corporate gifting buyers, these decisions sit alongside budget and quantity. All Star’s guidance places the recipient’s circumstances and the meaning of the occasion at the center of the holiday selection process.