Benepik has named 12 additions to its rewards marketplace in its October 5 product update, expanding the selection it markets to employee and customer reward buyers. The company’s linked gift-card catalogue provides a direct card connection for at least one of the named brands. [S01] [S02]

The additions are Levi’s, Imagine, Baskin Robbins, Libas, Solara, Pa Pa Ya, Swan, Farzi Cafe, LUZO, Lego, Koskii and Prestige Gifting. Benepik presents them as new marketplace choices, spanning shopping, dining and other lifestyle categories. [S01]

Marketplace listings and card programmes are different claims

The publicly linked catalogue identifies a gift-card section and includes Levi’s among its fashion selections. That supports the gift-card relevance of the update. It does not show that all 12 brands are newly activated gift-card programmes, or that each uses the same reward format. [S02]

The update does not disclose individual brand activation dates, denominations, expiry periods, fees or redemption restrictions. It also reports no issued value, customer uptake or contract value attributable to these additions.

One distribution update within a wider release

The same release describes personalised recommendations and trending stories in Benepik Plus, alongside health benefits and seasonal gifting. Those are separate product and marketing elements. The concrete marketplace development is the named expansion of reward choices, rather than a claim that a seasonal promotion created new gift-card products. [S01]