Brightspot Incentives & Events has described how sales enablement incentives can reward product knowledge and other steps toward a sale, rather than reserving all compensation for the final deal.
In a December 3, 2024 article, the agency identified training attendance, quizzes, certifications, demonstrations and proposals as potential award triggers. It suggested activity-based payouts in a $25 to $100 range as an illustrative way to structure smaller rewards.
One example involved Dell and Avaya product training supported by online matching games. According to Brightspot, participants with perfect scores were entered into weekly gift card drawings over a program that ran for multiple
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- Sales Enablement Incentives — Brightspot Incentives & Events
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Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.