Brightspot Incentives & Events has set out a range of channel incentive structures for businesses seeking to engage independent dealers, distributors, resellers and other sales partners.
Its August 27, 2026 guide distinguishes a short-term SPIFF from a wider channel program. A SPIFF can reward an individual salesperson for a designated sale or goal, while an ongoing partner loyalty program can award points for activities such as sales, certifications, referrals and marketing participation.
The provider lists merchandise, gift cards, experiences and travel among possible redemptions. It argues that program selection should begin with the audience and desired activity, because partners typically represent more
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- Channel Incentive Programs: Types, Benefits, and Examples — Brightspot Incentives & Events
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.