Cartera brings merchant-funded offers into Kigo rewards programmes

Cartera and Kigo announced a partnership on July 16, 2026 to add Cartera's retail offers to Kigo-powered loyalty programmes. Cartera is part of Rakuten ; Kigo belongs to Augeo . The collaboration broadens an ecosystem that already includes gift cards alongside travel, merchandise and other rewards. [S01] The companies said the offers would reach programmes serving more than 100 million loyalty members. That describes the audience associated with the programmes, not 100 million new accounts, confirmed offer recipients or active purchasers. [S01] What each partner contributes Partner Role described in the announcement Cartera Retail offer inventory funded by participating merchants Kigo Loyalty distribution and personalised offer selection Programme operators An existing member relationship in which to present offers The release presents improved commercial performance as an objective, without publishing a measured result from this integration. [S01] Earning rewards and redeeming value are distinct Cartera's product overview describes online offers tracked through clicks or linked payment cards, alongside card-linked offers in