Daimaru Matsuzakaya adds Digico to corporate shareholder gift catalogues

Daimaru Matsuzakaya Department Stores is adding Digico digital gifts to the shareholder-benefit catalogues its corporate sales division supplies to other companies. DIGITALIO , the operator of Digico, announced the arrangement on September 30 and said an unnamed company listed on the Tokyo Stock Exchange's Prime market had already decided to adopt it. [S01] The catalogue gives shareholders a choice between merchandise selected by the department store group and a digital gift that can be exchanged for supported electronic money, loyalty points and other rewards. It adds a digital alternative to the corporate catalogue business, rather than announcing a change to Daimaru Matsuzakaya's own shareholder benefits. Department store distribution meets digital choice DIGITALIO says the arrangement responds to demand for shareholder gifts suited to different lifestyles. Companies offering the catalogue can retain a department store selection while allowing recipients to choose a more flexible reward. For the gift-card industry, the commercial development is the distribution channel. An existing digital gift product is being placed