Recipients select Ponta Point Code in Digico's exchange interface and then register the issued code on the Ponta Point Code website. The resulting reward is loyalty points, rather than a cash payment or a newly issued physical gift card.

The code service is issued by NTT Card Solution under a licensing agreement with Loyalty Marketing. DIGITALIO supplies the distribution and recipient-choice service through Digico. Keeping those roles separate explains how the addition extends an existing gift catalogue without creating a new loyalty scheme.

Another route for corporate rewards

Digico is used for corporate promotions, acknowledgements and municipal benefit distributions. DIGITALIO says the Ponta addition is intended to let recipients choose a reward in a form they already use for everyday shopping and services. The company presents higher recipient satisfaction as an objective, without publishing evidence of results from the new option. [S01]

The service already supports a mixture of gift cards, electronic money, loyalty points and cash routes. Examples in the announcement include Amazon gift cards, QUO Card Pay, d-point gifts and PayPay Money Lite. The latter cannot be withdrawn as cash.

DIGITALIO describes Digico as available without setup or monthly fees, with same-day issuance from a single ¥1

DIGITALIO has added Ponta Point Code to Digico, its digital gift service for businesses and municipalities. The new redemption option became available on September 29, allowing recipients to turn a Digico gift into points in the existing Ponta loyalty programme. [S01] Recipients select Ponta Point Code in Digico's exchange interface and then register the issued code on the Ponta Point Code website. The resulting reward is loyalty points, rather than a cash payment or a newly issued physical gift card. The code service is issued by NTT Card Solution under a licensing agreement with Loyalty Marketing . DIGITALIO supplies the distribution and recipient-choice service through Digico. Keeping those roles separate explains how the addition extends an existing gift catalogue without creating a new loyalty scheme. Another route for corporate rewards Digico is used for corporate promotions, acknowledgements and municipal benefit distributions. DIGITALIO says the Ponta addition is intended to let recipients choose a reward in a form they already use for everyday shopping and services. The company presents higher recipient satisfaction as an objective, without publishing evidence of results from the new option. [S01] The service already supports a mixture of gift cards, electronic money, loyalty points and cash routes. Examples in the announcement include Amazon gift cards, QUO Card Pay, d-point gifts and PayPay Money Lite. The latter cannot be withdrawn as cash. DIGITALIO describes Digico as available without setup or monthly fees, with same-day issuance from a single ¥1

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