Retailers can connect December purchases with rewards redeemable in January to encourage customers to return after the holiday season, Elite Rewards argues in its “13th Month” guidance. Published on December 18, 2025, the article explains how to design a campaign around the transition from holiday spending to new-year priorities.
The mechanism is a bounce-back incentive: a qualifying holiday purchase earns a benefit that becomes useful in the following month. Elite Rewards gives examples such as spending $100 in December to receive $20 off in January, or earning points during the holidays for later redemption. These are illustrations of possible campaign mechanics.
The guidance focuses on the change in shopping priorities after December. Elite Rewards suggests that January campaigns can reflect interests such as wellness, household organisation, financial planning and personal development. The company also describes this period
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- Turning Holiday Shoppers into Year-Round Customers — eliterewards.biz
In this article
Maya Bennett
Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.