Elite Rewards worked with City Furniture and the American Heart Association on a mattress-testing promotion that paired a customer reward with a charitable contribution. The company described the initiative in a June 27, 2024 community update.

Under the spring 2024 Test Rest programme, customers trying mattresses in store received a $25 Mastercard gift card, while another $25 was donated to the American Heart Association. The structure connected the retail activity with support for the charity.

Elite Rewards also said its team took part in the Broward Heart Walk as representatives of City Furniture. It reported collective fundraising of $40,426.80 for the American Heart Association's heart-health initiatives.

The update cites praise from Marisol Garcia, Executive Director for the association's Greater Miami and Fort Lauderdale market, who identified the effort as the leading fundraiser at the recent walk. Elite Rewards presented both activities as part of its commitment to supporting community initiatives through client and partner relationships.