Elite Rewards described potential ways to re-engage customers with dormant store card accounts in commentary published on January 10, 2022. It recommended first identifying the inactive group and examining how customers’ circumstances and shopping patterns had changed.

The company proposed using that understanding to distinguish different needs rather than send one offer to every dormant account holder. Its article referenced customer and account information as inputs to that process.

Two promotional approaches were highlighted: a reward-based card offer and a gift or reward card for visiting a store during a defined period. Elite Rewards suggested that an in-person visit could create an opportunity for staff to speak with the customer.

The short article linked to earlier commentary on account reactivation and offered campaign ideas. It did not announce a new store-card product, report a customer deployment or quantify the number of accounts reactivated through incentives.