Elite Rewards Guides Store Card Reactivation With Targeted Reward Offers

Elite Rewards described potential ways to re-engage customers with dormant store card accounts in commentary published on January 10, 2022. It recommended first identifying the inactive group and examining how customers’ circumstances and shopping patterns had changed.

The company proposed using that understanding to distinguish different needs rather than send one offer to every dormant account holder. Its article referenced customer and account information as inputs to that process.