Elite Rewards has outlined ways businesses can use incentives in sales, customer retention and employee programs. Its April 2022 article includes referrals, repeat purchases, team goals, fundraising and trade-show promotions among the potential applications.

The company places particular emphasis on travel rewards. It argues that an anticipated trip can create a lasting association with the organization that offered it and give a recipient something they may discuss with colleagues or friends.

Elite Rewards contrasts that experience with cash, which recipients may direct toward routine household spending. It presents travel and merchandise as options with a more visible connection to the original recognition moment.

The article describes potential uses across retailers, manufacturers, distributors, auto dealerships and nonprofit organizations. Its focus is choosing an incentive that fits the desired action and the audience, alongside the company’s trip, loyalty and gift card services.