ezeprepaid has outlined the main types of business-to-business incentive programmes and the role of prepaid cards within them. Its guide describes programmes built around specific targets or milestones for salespeople, employees, business partners and customers.

For sales programmes, the participants can include internal sellers, resellers or distributors working towards a target or quota. Employee programmes recognise agreed goals or milestones within the organisation. Partner incentives extend the approach to suppliers, vendors and resellers, while customer incentives are intended to support an ongoing commercial relationship.

The guide lists cash bonuses, gift cards, travel vouchers and merchandise as possible rewards. It places prepaid cards within that range as an option that can accommodate different participant uses, with the applicable card programme determining where and how the value can be spent.

ezeprepaid also discusses the administration of card rewards compared with paper cheques. Its examples include removing cheque processing and allowing recipients to use a reward without travelling to one designated collection or redemption point. It identifies programme fees as an area that businesses may negotiate rather than providing a standard saving or fee schedule.

Card controls and replacement arrangements are further considerations in the guide. ezeprepaid describes PIN protection and cancellation or replacement for lost cards as features relevant to security, although the article does not define one set of terms applying to every prepaid product.

The overview connects reward selection to the behaviour and audience the programme is meant to address. A business choosing between gift cards, prepaid cards and other rewards therefore needs to identify the participant group and objective alongside the distribution and administration arrangements.