Tillo won Service Provider of the Year and shared the Best B2C Product or Service award with Quidco at the 2026 GCVA Hall of Fame Awards. The Gift Card & Voucher Association announced ten winners following its September 17 ceremony at The Underglobe in London. [S01] [S02]

The results complete the competition whose shortlist was announced in July. Alongside the company awards, Zoe Pullinger of Prezzee received Rising Star recognition and Glenn Sizer of Currys was named Honoured Industry Contributor. [S01]

The ten winners

The table follows the association's official winners announcement and accompanying Wall of Fame graphic. Joint entries are shown together. [S01]

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The ten winners

Award category

Winner

Best Industry Innovation

Sainsbury's Argos

Best Creative Marketing Campaign

lastminute.com & Priority from O2

Best B2B Product or Service

Merit Incentives

Best B2C Product or Service

Tillo & Quidco

Team of the Year

Giftcards.Group

Best Innovation in Gift Card Manufacturing

Certus Card Group

Retailer/Issuer of the Year

Mitchells & Butlers & BHN

Service Provider of the Year

Tillo

Rising Star 2026

Zoe Pullinger (Prezzee)

Honoured Industry Contributor

Glenn Sizer (Currys)

BHN is Blackhawk Network. Its shared Retailer/Issuer of the Year win with Mitchells & Butlers is listed in the official winners graphic; the same joint entry appeared on the July shortlist. [S01] [S03]

Two awards, with a shared B2C win

Tillo confirmed both results in its own post-event announcement, describing Quidco as a client and partner of nearly a decade. The company credited its customers and employees as well as its cashback partner. That distinction matters: the B2C honour belongs to the partnership, while Service Provider of the Year recognises Tillo separately. [S04]

These are different forms of recognition. A joint product entry brings the consumer proposition and the company supplying its technology into the same award. A provider category allows the wider service business to be considered separately. For industry readers, keeping those categories distinct is more useful than reducing the evening to a count of trophies.

How the winners were selected

For the first eight categories, the GCVA set out a panel process involving three or four judges chaired by an executive board member. A judge could not assess a category entered by their own company, and two judges from the same company could not sit on one panel. [S03]

Entries were assessed individually and confidentially against ambition, outcome, communication, involvement and value. The resulting averages informed a discussion in which the panel agreed its shortlist and winner unanimously. The association therefore describes a combination of individual scoring and collective deliberation, rather than an automatic ranking based on one commercial metric. [S03]

The two individual honours used a different route. The association's team and executive board checked nominations against the criteria and produced shortlists. Members then voted on the supporting evidence, with the highest average score determining the winner. [S03]

What the results tell the industry

The awards span several parts of a gift card programme, from the customer proposition to the organisations that supply and manufacture it. For a buyer, that breadth suggests a practical way to read the results: use each category to identify a relevant conversation. A manufacturing award and a consumer-service award answer different questions.

The category title establishes what was recognised, but it does not substitute for an explanation of how a programme works. Before adopting a similar approach, a retailer or rewards operator would still need to understand the integration, customer journey, costs, support arrangements and evidence of outcomes for its own market. An industry award is a useful introduction to that enquiry, not a comparable measure of revenue, redemption or market share.

The GCVA's post-event update confirmed that the ceremony had taken place and shared official photography from the evening. The results above report the completed September awards, distinct from the earlier shortlist announcement. [S05]