InComm InCentives has outlined how businesses can purchase gift cards in bulk for employee rewards, customer incentives and promotional programmes. Its guide describes an offering that combines a catalogue of hundreds of brands with online ordering, API access and several delivery options.

The catalogue includes branded gift cards in multiple denominations alongside prepaid cards carrying the Visa, Mastercard and American Express brands. InComm cites retailers including Walmart and Target as examples of the choices available. The distinction matters for programme design: a retailer-specific card directs redemption to that brand, while the applicable prepaid card terms determine where a network-branded reward can be used.

Businesses can place orders through the InComm InCentives ecommerce shop or connect the ordering process to existing systems through an API. The company describes both physical and digital fulfilment. Physical orders can be shipped in bulk to the business, while digital rewards can be delivered to individual recipients.

The guide connects those capabilities to performance recognition, sales targets and holiday gifts for employees. Customer applications include loyalty rewards, acquisition campaigns and rebates. Recipient-choice options also allow a programme to offer a selection of rewards instead of deciding on one retailer for everyone.

InComm says account managers can assist with orders and that volume discounts are available, although the guide does not set out a standard discount rate. Its description gives corporate buyers several operational decisions to make: which reward type to offer, whether to order manually or integrate through the API, and whether distribution should be handled centrally or sent directly to recipients.