InComm InCentives details bulk gift card ordering, API access and reward fulfilment

InComm InCentives has outlined how businesses can purchase gift cards in bulk for employee rewards, customer incentives and promotional programmes. Its guide describes an offering that combines a catalogue of hundreds of brands with online ordering, API access and several delivery options.

The catalogue includes branded gift cards in multiple denominations alongside prepaid cards carrying the Visa, Mastercard and American Express brands. InComm cites retailers including Walmart and Target as examples of the choices available. The distinction matters for programme design: a retailer-specific card directs redemption to that brand, while the applicable prepaid card terms determine where a network-branded reward can be used.