Innovation Minds has introduced a Rewards Store that gives employees a choice of merchandise, gift cards and other benefits earned through recognition points. The August 15, 2024 announcement describes a single reward environment with several redemption categories.

An Amazon store integration lets employees select merchandise using their points. The company presents this as an alternative to limiting recognition to a narrow list of gifts or company-branded items.

The digital gift card catalog includes more than 650 global brands, according to Innovation Minds. Employees select a value and add the card to their cart, with electronic delivery to their inbox after redemption.

The store also includes entertainment and experiences, with examples such as movie tickets, dining and short breaks. Employees can choose charitable donations where those options are configured, giving programs a way to include causes alongside personal rewards.

A company merchandise store allows points to be used for branded products. Innovation Minds said it can support organizations that manage their own stock as well as those seeking help with sourcing and fulfillment.

The announcement also describes custom workplace benefits, including additional paid time off or preferred parking. Those options allow employers to reflect their own policies and culture in the catalog while retaining the participant's ability to choose a reward.