Insomnia Cookies combines loyalty points and a $200 gift card prize for PJ Party

Pajama-wearing visitors can get a free Classic cookie without purchase or membership. Double points apply to eligible member purchases. Only one college student wins the prize package containing the $200 card. [S01]

The bakery business behind the promotion

Insomnia is a Philadelphia-based bakery business founded by Seth Berkowitz in 2003 while he was a student at the University of Pennsylvania. Its operating model combines stores, local delivery and shipping, with late-night service central to the brand. [S02]

The company’s expansion has attracted institutional backing. In July 2024, Verlinvest announced that it and Mistral Equity Partners had acquired an interest from Krispy Kreme, supporting plans for further US and international growth. That is ownership background to the 2026 campaign, not a new acquisition announced alongside it. [S02]

A campus event puts the product near prospective customers as the academic year starts. The commercial opportunity is familiarity with the local bakery, particularly where the company is expanding. [S02] [S04]

Three incentives, three commercial jobs

Free sampling removes the purchase barrier, but a visitor need not become a paying or identifiable customer. Later value depends on returning and

Insomnia Cookies announced its eighth annual PJ Party on September 10, 2026, combining free samples, points and a $200 gift card prize. The September 15 event covers US and Canadian bakeries, including activities at 174 campus locations. [S01] Pajama-wearing visitors can get a free Classic cookie without purchase or membership. Double points apply to eligible member purchases. Only one college student wins the prize package containing the $200 card. [S01] The bakery business behind the promotion Insomnia is a Philadelphia-based bakery business founded by Seth Berkowitz in 2003 while he was a student at the University of Pennsylvania . Its operating model combines stores, local delivery and shipping, with late-night service central to the brand. [S02] The company’s expansion has attracted institutional backing. In July 2024, Verlinvest announced that it and Mistral Equity Partners had acquired an interest from Krispy Kreme , supporting plans for further US and international growth. That is ownership background to the 2026 campaign, not a new acquisition announced alongside it. [S02] A campus event puts the product near prospective customers as the academic year starts. The commercial opportunity is familiarity with the local bakery, particularly where the company is expanding. [S02] [S04] Three incentives, three commercial jobs Free sampling removes the purchase barrier, but a visitor need not become a paying or identifiable customer. Later value depends on returning and

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