Fiserv gift-card executive Jen Brumley elected IMA president

Fiserv gift-card executive Jen Brumley has been elected president of the Incentive Marketing Association for 2026-2027, giving a leader from the gift-card and prepaid sector responsibility for an association spanning several types of business rewards. IMA announced the appointment on August 3 alongside its new board. [S01] Brumley said her priorities included closer collaboration between IMA's regional chapters and its specialist industry groups. She also highlighted the launch of a North America chapter as part of the association's international development. These are priorities for her presidency; the announcement does not attach membership targets or a timetable to them. Gift-card experience at the head of the association Brumley is director of business development for third-party distribution and incentives and rewards within Fiserv's Gift Solutions organisation. According to IMA, she joined Fiserv in 2021 after starting her industry career at InComm in 2015, working with retailers, brands and partners on gift-card and prepaid programmes. [S01] Her association work predates the new presidency. She has served on the IMA board since 2021, its executive board since 2022 and the Incentive Gift Card Coalition board since 2024. Those overlapping roles connect the broader incentive association with its specialist gift-card