KashKick opened its rewards platform to the UK public on September 15, moving beyond a beta period and adding a new market for payouts through PayPal and gift cards. UK residents aged 18 or older can earn rewards from games and surveys, then withdraw in pounds sterling once their balance reaches £10. [S01]

The UK is the platform's first market outside the United States, according to parent company Besitos. The expansion gives its commercial partners access to another audience while establishing a local redemption route for participants.

Games and surveys first

The initial UK offer covers games and surveys. KashKick says balances are expressed as money rather than a points currency requiring conversion. Users can choose PayPal or popular UK gift cards when cashing out, although the announcement does not list the available gift-card brands or identify a fulfilment partner.

Other earning channels are planned rather than part of the confirmed launch. KashKick says it intends to add app discovery, brand offers and shopping rewards over the following months. Separating those plans from the initial offer matters for advertisers assessing which kinds of campaigns the new market currently supports. [S01]

The company's business connects consumers willing to complete activities with partners seeking engagement. VP of Commercial Matt Hynes said the UK launch creates opportunities for existing global partners and local brands. The release provides no UK partner count, advertising rates or forecasts for payout volume.

A second market for Besitos

Besitos was founded in 2017 and is based in Tampa, Florida. Its businesses include KashKick and Besitos Marketplace, which it describes as supporting performance-based engagement for partners in areas including gaming and fintech. Chief executive Jeevan Balani said other countries are expected to follow over the next year, but the release does not name them. [S01]

KashKick says it has helped more than 25 million people in the US since 2017. That is a company-reported cumulative reach figure, not a measure of current UK users or active accounts.

For gift-card suppliers, the launch adds a distribution opportunity tied to digital activity and consumer acquisition rather than an employer-funded reward programme. Its scale will depend on participation and on how often users select gift cards instead of PayPal. Neither payout mix nor UK redemption totals were disclosed.