Level 6 has outlined ways to apply game mechanics to channel partner engagement, with its January 2025 guide focusing on onboarding, training and ongoing participation. The company discusses points, badges and visible progress as tools that can be added to an existing partner program.

The first use case is onboarding. Completing a profile or a training activity can earn a defined reward, with gift cards, learning opportunities and other benefits among the examples given.

For longer programs, the guide combines milestones with feedback. Progress bars and rankings can show participants where they stand, while smaller achievements provide recognition before a major sales goal is reached.

Level 6 also addresses the limits of competition. It recommends recognizing effort and improvement so a program does not appeal only to the highest-performing partners or discourage newcomers.

Short campaigns can complement a continuing rewards program. The article discusses time-limited challenges, clear communications and rewards proportionate to the activity required.

The broader partner relationship remains important. Level 6 recommends accessible training resources, opportunities for partners to collaborate and straightforward administration so the game elements become part of normal participation.