Member Access Processing partnered with RAZR Relationship Rewards and Loyalty Solutions on February 19, 2020 to extend rewards options for its credit union clients. The arrangement brings RAZR's loyalty platform, program strategy and promotional support to institutions served by MAP.

The partnership covers a wider range of member activity than card spending alone. MAP said credit unions could use the program to encourage debit card use, mortgage and vehicle lending relationships, and adoption of paperless statements, among other behaviors.

RAZR supplies a dedicated marketing team to support each participating credit union's loyalty promotions. MAP identified card activation, transaction volume and member account balances as objectives for those programs, rather than reporting measured improvements from the newly announced partnership.

The rewards platform provides multiple earning and promotion options. Its redemption catalog includes gift cards, merchandise, travel, tickets and other experiences, giving institutions different ways to structure the member proposition.

MAP Chief Executive Cyndie Martini said credit unions have different needs when selecting business partners. The RAZR agreement was presented as an additional partner and product option alongside MAP's existing debit, credit, ATM, prepaid and mobile processing services.