Mastercard adds Camila Cabello to digital Priceless experiences

Mastercard announced digital Priceless experiences involving Camila Cabello and other ambassadors on May 19, 2020. The initiative adapted an established in-person experience program for audiences spending more time at home during the pandemic.

Cabello's acoustic sessions were scheduled to begin on May 27. The wider lineup included sporting insights, cooking lessons, virtual museum visits and behind-the-scenes access to cultural venues, with activities spanning several countries.