EzePrepaid set out programme design ideas for monetary digital rewards in an article published on May 5, 2023. It discussed digital cash and gift cards in sales incentives and workplace wellbeing programmes.

For sales teams, the company proposed linking rewards to defined targets or milestones and delivering them promptly after the qualifying action. It also argued that allowing recipients to choose among reward types could make an incentive more relevant to the individual.

The operational advantages discussed included digital distribution, tracking and the removal of some physical fulfilment costs. EzePrepaid presented those as reasons to consider digital rewards, without providing a cost comparison for a named implementation.

For workplace programmes, the guidance recommended clear participation goals, communication of reward rules and regular progress updates. It suggested following participation and goal completion when deciding whether a programme should be adjusted.

The article named several businesses as examples but did not provide underlying programme records, measured outcomes or source evidence for those accounts. It therefore did not establish that digital rewards caused the sales or health improvements it discussed.

The substantive guidance was to align a reward with a stated programme objective and review how participants respond. The piece did not announce a new EzePrepaid product or report results from a newly completed study.