EzePrepaid set out programme design ideas for monetary digital rewards in an article published on May 5, 2023. It discussed digital cash and gift cards in sales incentives and workplace wellbeing programmes.
For sales teams, the company proposed linking rewards to defined targets or milestones and delivering them promptly after the qualifying action. It also argued that allowing recipients to choose among reward types could make an incentive more relevant to the individual.
The operational advantages discussed included digital distribution, tracking and the removal of some physical fulfilment costs. EzePrepaid presented those as reasons to consider digital rewards, without providing a cost comparison for a named
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Emma Carter
Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News.