Eric Thiegs, head of strategy and growth at NeoCurrency, received the Incentive Marketing Association’s Lifetime Achievement Award at its 2026 summit in Baltimore. NeoCurrency reported the recognition in a July 24 article.

The award, introduced in 2016, recognises long-term contributions to the incentive industry and leadership that has influenced others working in the sector.

NeoCurrency linked Thiegs’s work to its expansion in digital gift cards, prepaid rewards and cash-like payment options. The company said its catalogue had grown beyond 3,000 digital brand choices, with distribution across 140 countries and 52 currencies.

Those figures described NeoCurrency’s business at the time of the award announcement. Its listed reward options ranged from retailer brands such as Amazon, Apple and Walmart to prepaid cards and services including PayPal and Venmo.

Thiegs joined NeoCurrency in 2023 to lead strategy and growth after holding senior roles elsewhere in the gift card industry. The recognition adds an industry honour to a career focused on connecting merchants, reward providers and business buyers.