One10 has outlined how employers can use reward choice to make recognition more relevant to a workforce with varied interests, describing its Rewarding You platform as one way to administer the approach.

In an August 26, 2024 article, the company’s senior director of rewards contrasted employees who value travel with colleagues who prefer merchandise for use at home. The recommendation was to award points that recipients can spend on their own selections rather than requiring a manager to choose a single gift for everyone.

One10 said the platform’s catalog included experiences, gift cards, travel and merchandise. It described collecting participant feedback and reviewing usage patterns to adjust the selection over time.

The provider also recommended connecting recognition with specific business goals, such as sales targets, customer satisfaction or operational performance. Its case for investment focused on employee appreciation, motivation and retention, without reporting a measured result for a particular client in the article.

For employers evaluating a rewards program, the guidance places catalog breadth alongside program administration: employee preferences should inform what is offered, while the reason for each award remains tied to the contribution being recognized.