Online Rewards has outlined a channel incentive strategy that combines updated reward choices with more frequent opportunities to earn. Its 2022 guidance addresses distributor engagement as purchasing behavior and working patterns changed after the pandemic.

The company recommends reviewing merchandise catalogs against participants’ current interests. Travel, dining, digital services and experiences appear alongside physical products, with gift cards providing access to several of those categories.

Supply availability is part of the selection process. Online Rewards argues that a catalog should be actively maintained so participants are not drawn toward rewards that cannot be delivered within a clear timeframe.

The earning side of the program receives equal attention. The article suggests rewarding shorter training activities instead of relying only on a long course or a completed sale. A short video can provide a smaller, more frequent contact point with a channel partner.

That approach is intended to keep the vendor’s brand relevant even when customers conduct much of their research before contacting a salesperson. The company positions training and other interactions as complements to transaction-based incentives.

The proposed program combines a curated catalog with a platform capable of supporting different reward occasions. It is guidance on managing an existing channel relationship, with participant choice and regular engagement shaping both the earning rules and the redemption experience.