Paris Baguette adds PB Rewards offers and gift card prize to Disney campaign

Paris Baguette has partnered with Disney Advertising on a campaign around the 35th season of Dancing with the Stars. Announced on September 9, the arrangement combines branded beverages and loyalty offers with an Instagram sweepstakes whose prize includes a $100 Paris Baguette gift card.

The bakery chain will sponsor the program’s official podcast and take part in show mentions, custom content and on-screen activity, including a dance and cake celebration. A custom advertisement featuring a member of the show’s talent is planned for the live episodes.

Beverage launch and PB Rewards offers

Two limited-time Mirrorball drinks became available on September 14: an iced croissant latte made with Lavazza espresso and an iced croissant matcha. Both feature a miniature croissant, a Mirrorball decoration and a sleeve carrying the television program’s branding.

On September 19, National Dance Day, PB Rewards members can receive a second qualifying Mirrorball drink free when buying one. First-time members joining through the mobile app also qualify for a pastry with a purchase, with one welcome reward allowed per member and device.