Rural King ties Brunswick store opening to RK Rewards gift card incentives

Rural King is using gift card incentives to introduce its loyalty program to customers at a new store in Brunswick, Georgia. People enrolling in RK Rewards at that location during the grand opening weekend will be entered into a drawing for four Rural King gift cards worth $500 each.

The company announced the store on September 14. Opening celebrations are scheduled for September 18–20 at 300 Mall Boulevard, and will also include store promotions and complimentary bottles of Rural King water.

Brunswick is Rural King’s fifth Georgia location. The store incorporates mobile checkout and self-checkout, adding transaction options to the retailer’s in-store service.