Sendoso reported more than $1 million in sales-qualified pipeline per quarter from an outbound programme combining Clay data enrichment, UserGems signals and personalised gifting. Kacie Jenkins’s November 20, 2024 account reported response rates of 11%-18% and three times the prospect volume without more headcount. Pipeline means potential sales opportunities, not closed revenue or profit. [S01]
Personalisation before the send
The workflow used professional and contextual information to select outreach and gifts, including restaurant or spa gift cards. The account also linked HockeyStack’s analysis of 30 B2B SaaS companies using gifting. The currently available report carries a March 12, 2026 page date and describes data from April 1, 2023 to May 30, 2024, with 90% of the sample in North America and 10% in the UK. [S01] [S02]
Gifting was associated with stronger outbound progression in the linked study
HockeyStack’s ratios for outbound emails with gifting versus emails without gifting across its 30-company B2B SaaS customer sample, April 1, 2023-May 30, 2024.
times
Tap or hover for details. All values are also available in the data table.
Source
Observed associations, not a randomized test. Rates have different funnel definitions and are not added. Absolute rates and email/deal denominators are unpublished. This is a separate customer sample, not Sendoso’s Clay campaign or a gift-card-only result; prospect selection may explain part of the difference.
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| Category | With-gifting / without-gifting rate ratio |
|---|---|
| Meeting rate | 3.08 times |
| Win rate | 1.84 times |
HockeyStack used anonymised customer data and disclosed that it and Sendoso were customers of each other, while stating that no vendor sponsored the report. Its sample covered companies with $25 million-$250 million in annual recurring revenue. Recipients were not randomly assigned gifts, and the report acknowledges that sales teams may choose better-qualified prospects for gifting. The ratios therefore do not isolate the gift’s effect, or validate the return from Sendoso’s particular automation. [S02]
Automation changes the capacity question
Sendoso’s account provides some operating costs alongside its capacity claim. It reported around $1,000 a month for Clay plus usage credits, $100 a month for the email tool and $7-$14 a month per domain. The comparison below keeps the per-domain charge separate because the number of domains was not supplied. [S01]
Two disclosed monthly software costs in Sendoso’s outbound workflow
The November 20, 2024 account reports around $1,000 for Clay subscription plus usage credits and $100 for the email tool.
$ per month
Tap or hover for details. All values are also available in the data table.
Source
Source dollar amounts; no ISO currency code stated. These are two disclosed cost components, not the full campaign cost or current vendor prices. Domain charges were reported separately per domain; gifts, staff and all other tools are not fully costed. No ROI is calculated.
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| Category | Reported monthly cost |
|---|---|
| Clay plus credits, approximately | 1,000 $ per month |
| Instantly/Smartlead email tool | 100 $ per month |
These disclosures do not provide a complete programme budget. Gifts, staff time and the other named systems are not fully costed, so dividing the reported pipeline by the two software charges would produce an unsupported ROI figure. Nor does handling more prospects establish that their conversion quality improved. [S01]
The company’s case is evidence of a reported workflow and outcomes from its own programme. A full assessment would connect the selection signal and gift to responses, qualified opportunities and eventual sales, with all relevant costs. The published account does not provide that reconciliation or a controlled comparison separating enrichment, messaging, timing and gift selection. [S01]
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Suzie Elis
Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.