Terryberry has introduced birthday automation for its 360 Recognition Platform. The June 18, 2021 announcement describes automatic posts and notifications for employees who choose to share their birthday.

The feature runs daily, including weekends and holidays, so recognition does not depend on an administrator remembering to create a post. Terryberry positioned it for employers recognizing staff across office, hybrid and remote working arrangements.

Employers can pair the birthday message with a gift or points for the employee to redeem. The optional reward is delivered alongside the recognition post, connecting the celebration with the organization's existing recognition program.

Employee participation is based on the decision to share the birthday. The announcement describes that opt-in condition as part of the workflow, with automation handling the timing after the information is available.