TruCentive proposed coordinating customer appreciation gift cards with employee recognition in guidance published on June 16, 2025. Using Get to Know Your Customers Day as a planning occasion, it discussed rewards for feedback and purchasing milestones alongside recognition for customer-facing staff.

Its customer-facing examples included gifts selected around interests or purchasing milestones, access to additional services and rewards for taking part in feedback exercises. One proposal was to offer a selection of gift cards so a customer could choose a preferred brand.

For employees, TruCentive suggested recognising service achievements, responses to customer feedback and completion of relevant training. It described individual awards and team rewards as different ways to acknowledge

Your free reader account

Continue reading for free.

Create your account or sign in to get unlimited access.

Continue with LinkedIn Continue with Google Continue with Facebook

No payment required. Newsletter signup is optional.