Virtual Incentives has discussed the trade-off between sending a research incentive before a survey and awarding it after completion. Its January 17, 2014 article credits Survey Methods for the underlying discussion.
An advance incentive gives a potential participant something of value before asking for feedback. The article uses a retailer gift card as an example and describes the approach as a possible way to attract attention and create goodwill toward the organization conducting the study.
The financial exposure differs from paying only after completion. Every person offered the advance reward receives its value, including
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- When is the best time to give survey incentives – before or after? — virtualincentives.com
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Daniel Brooks
Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.