Virtual Incentives has outlined an automotive promotion in which prospective buyers receive a virtual Visa reward after visiting a dealership for a test drive. The June 6, 2012 article presents digital incentives as one way to connect online vehicle research with an in-person visit.

The provider describes rewarding a consumer for driving a vehicle of interest, with digital delivery reducing the wait associated with mailing a physical reward. Dealerships can select a program configuration and use the incentive as part of their existing lead-generation activity.

The article emphasizes spending choice as a reason to use a prepaid reward rather than a card limited to one retailer. Virtual Incentives positions its platform as handling reward administration for the dealer and digital access for the recipient.

The guidance does not identify a new automaker contract or provide measured test-drive conversion results. Its specific proposal is a promotional workflow: invite a prospect, record the qualifying dealership visit and deliver the reward after participation.