Virtual Incentives examines employee recognition as a route to brand advocacy

Virtual Incentives explored the relationship between employee recognition and brand advocacy in a December 9, 2013 article using examples from five large organizations.

The company discussed Apple, The Body Shop, Dell, Kaiser Permanente and Unilever to illustrate different ways employees could learn about and participate in a brand’s activities. The examples covered product familiarity, internal communication, environmental training, social participation and previews of new initiatives.