Virtual Incentives links survey rewards with participant experience and feedback

Virtual Incentives has published a guide to increasing survey participation through incentives and the experience surrounding the questionnaire. The June 5, 2024 article discusses reward selection alongside communication, presentation and opportunities for participants to see the impact of their feedback.

The incentive options range from gift cards and product giveaways to access to new releases, experiences and charitable donations. The provider also describes letting participants choose a reward or personalize an item, rather than assuming the same offer will appeal to every audience.

Another recommendation is to tell respondents how the findings will influence decisions. Sharing aggregate results or examples of how feedback will shape a product or campaign can give participants a reason to return beyond the incentive itself.