Virtual Incentives: Loyalty Reward Catalogs and Branded Messaging

Virtual Incentives is recommending that loyalty programs give customers useful reward choices and a recognizable connection to the brand. Its August 10, 2017 guide argues that the experience of receiving and using a reward matters alongside its face value.

The company cites research conducted with GRIT in which virtual cards were the preferred option among North American respondents. It also refers to a Nielsen report from the previous year in which 79% of global respondents valued being able to choose among several types of reward.